SIMPLY UNDERSTOOD FINANCIALS = BETTER BUSINESS DECISIONS

About

Passion. Experience. Insight.

About Us

Understanding the "numbers" of your business and what they are telling you will help you make proactive decisions on general expenses, hiring needs, cost reduction, future growth, capital needs, etc. Relief is dedicated to helping you filter through the noise and create a clear understanding of where your business is financially – right now – and in the future.  

 

Get in touch

Set up a free consultations to walk through your business needs and goals.

LET'S MEET UP▸

 
 

Testimonials


 
 
Factory Mattress Logo.png
 
We were under the gun to get our accounting package
back up and running correctly so we would not miss deadlines
and Relief Financial Consulting helped with those issues.

Blair was very professional and quick at spotting errors.
When communicating, it was easy to understand Blair’s concerns
and what solutions would be required to resolve the problems.
— Steve Frey Sr., CEO/President, Factory Mattress
 

 

Financial Insights Experts

Fractional CFO

Blair Morrison

After becoming a first-time entrepreneur at a young age, Blair discovered her love for small businesses. She loves working with entrepreneurs to help take their business to the next level, increasing transparency and reducing financial stress.  

Blair started her first business in 1998 designing and manufacturing jewelry for 11 years. After college, Blair spent a few years in New York working with Jefferies, an investment bank, to learn as much as she could about financial analysis and capital raising processes. She then spent a few years at Fisher Lynch Capital in San Francisco learning about and investing in Venture Capital Funds. Most recently, she worked for a Private Equity Fund in Austin, Texas that invests in small businesses. In this position she was an active board participant for several portfolio companies. She feels extremely lucky to live in her college town, Austin, Texas and to have the opportunity to do what she loves - help small business owners navigate often confusing financial waters.

Relief Financial Consulting is founded on the belief that knowledge can be empowering and that having as clear of a vision of your company’s financial present and future as you have for the vision of your overall business can reduce stress, clarify timing and objectives, and help you achieve your vision more quickly.

 

Background

  • Small Business Owner, jewelry design and manufacturing 
  • Jefferies Investment Bank, Mergers & Acquisitions
  • Fisher Lynch Capital, Investing in Venture Capital Funds
  • Dos Rios Partners, Mezzanine and Equity Investing in Small Businesses

Education

The University of Texas at Austin
B.B.A, Business Honors

The University of Texas at Austin
B.A, Plan II Honors

 

 

The best time to plant a tree was 20 years ago. The second best time is now.
— Chinese proverb

More Information on How We can help.

Every investor or creditor will ask you for your historical financials. Many will ask for your budget, plan or business model. 

Headquartered in Austin, Texas, Relief advises entrepreneurial clients, helping them make sense of their financial situation so they can make smart decisions for their business. Sound financial choices can mean the difference between success/goal achievement and painful cash flow crunches and missed opportunities to grow. 

Our firm specializes in all financial matters (note, financialnot accounting - you have a bookkeeper for accounting. To make future investment, expense and capitalization decisions, what you need is financial advicenot accounting work). Financial professionals combine a deep understanding of financial metrics, trends and projection models to help you make decisions based on the numbers behind your business.

Whether you’re a tech start up, a retail, product, or distribution business, we will not only help you protect what you have created (including the cash you have socked away for a rainy day), but we’ll also help your business survive, thrive and grow. We bring extensive experience and professionalism to every project and customize our support to your individual needs.

Our financial insight professionals have been working in the small business and financial world for over a decade. We’re on the pulse of modern financial analytics technology, and capable of good old fashion 'digging in' to your financials - whatever their condition. We want to help you understand your business in a way that allows you to make solid strategic decisions with numbers

Get in touch with us to set up a consultation, or use the contact form at the bottom of this page to enquire whether our services are right for you.


Ideas are easy. Implementation is hard.
— Guy Kawasaki, founder of AllTop